xplor mid atlantic logo

April 20-21, 2006
Radisson Hotel Annapolis
210 Holiday Court
Annapolis, MD 21401
Phone: 410-224-3150
Fax: 410-224-3413

Final Agenda

To Print or Not To Print

Wednesday, April 19th

Time
5:00pm - 7:00pm Mid-Atlantic Xplor Regional Board of Directors Meeting - [The Boardroom]
7:15pm - 9:15pm BOD Dinner - [TBD]

 

Thursday, April 20th

Time
7:00 - 10:00 Registration - [Upper Concourse]
7:00 - 8:00 Continental breakfast - [Upper Concourse]
8:00 - 8:30 Welcome and logistics - [Arundel A]
Diana Hillman, President, MidAtlantic Region
Welcoming address, General business, & Meeting logistics.
8:30 - 12:00 Vendor Setup - [Arundel B]
8:30 - 9:30 Keynote Speaker - Presentation - [Arundel A]
Anna Bradley, M.S., Ed.S., CEO, Criterion 508 Solutions, Inc.
Section 508 Compliance & Issues Relating to Accessible Electronic Documents
This presentation will introduce the audience to Section 508, accessibility issues as experienced by people with disabilities and unique issues related to the accessibiltiy of online electronic documents.

Bio:  Anna Bradley founded Criterion 508 Solutions, Inc. in 2001 to provide federal agencies and contractors with comprehensive Section 508 compliance solutions and to create IT career opportunities for people with disabilities. With more than a 15 years of experience in executive management and eLearning consulting, Anna brings a wealth of technical knowledge and vision to the company. Anna, who also has earned two graduate degrees and completed the Doctoral program (ABD) in Educational Leadership from Drake University, has helped Criterion emerge as the industry's leading Section 508 compliance solutions provider!


9:30 - 10:00 Presentation - [Arundel A]
Bill Sanders, NearStar, Inc.
Migration towards Electronic Delivery
With the advent and growth of the Internet/Intranet, customers are looking to improve their ROI by reducing the total volume of printed documents. By working with customers on a daily basis in this area, NearStar has a unique perspective on how this transition from everything being printed and distributed both internally and externally to only printing required documents for internal consumption and printing and archiving for external clients.

Bio:  Bill Sanders has been actively involved in the print and document management industries for over 30 years. He spent the first 16 years of his career at Xerox Corporation in various field and management level positions. Working as an analyst, systems specialist, application engineer and manager provided Bill global insight into customer issues surrounding printing and the type of needs for more robust workflow solutions that were not readily available.

In 1992 Bill saw the need to provide more customer-tailored solutions and started ISI, Inc., a consulting company to help customers bridge shortcomings in their printing processes and technology through integration services. With his wealth of knowledge in the datastreams, host environments and printers, Bill was able to build a highly successful business and satisfied customer base by integrating different environments and augmenting data, which allowed customer's to take advantage of the hardware they had in place or upgrade to newer technologies that was not previously possible.

In 1998, Bill transitioned ISI, Inc. into NearStar, Inc. and started developing software, which allowed an increase in the level of integration services and overall products that could be provided to customers as well as better solutions to complex workflows. Bill is currently the President and co-founder of NearStar, Inc., which provides software and consulting services that include output management, data transforms, document creation and data augmentation etc. to all vertical markets. NearStar's customer base is made up of the Fortune 1,000 and top state and local government organizations.


10:00 - 10:15 Morning Break
10:15 - 10:45 Presentation - [Arundel A]
Paul Loumena, Vice President - Sales, Elixir Technologies
How Documents Express Business Throughout the Life Cycle
Elixir's presentation will focus on the importance of one-to-one communication throughout the life of the document, from active stage (print) to static stage (storage and retrieval). In the first stage, documents are created that define, and shape whatever it is that a company wants to sell. Well designed documents cause the customer to 'act' whether that be a new purchase or payment for an existing service and messages that are customized to an individual customer bring the best results.

Once the desired action has resulted, often a payment, the document moves to storage, the second stage. The document now is an historical representation of a period of time such as a statement showing 30 days of transactions. At this point knowing where a piece of information was originally placed on the page makes it much easier to discuss a document with a customer in a help-desk situation. An integrated document archival system that accepts the printstream or document in a direct process, retaining not only the valuable content of the structured transactional pages but also the equally important positional information of that content provides a tool to mine and view the important one-to-one information that has been stored.

This consistency of presentation, from carefully built document to help desk to marketing department datamining, is a key element of a well-designed system for managing documents that express your business.

Bio:  Paul Loumena has returned to Elixir Technologies Corporation as its vice president of sales for the Americas. A well-known and popular veteran of the high-value document industry, Paul was an Elixir regional sales manager for years, interrupted by a successful sales management position at PrintSoft Americas, Inc. He had entered this industry via connections made during his tenure operating a thriving software and hardware consulting company in New Mexico. Paul is a seasoned manager, recognized for high ethical standards applied consistently in dealings with his customers, colleagues, and partners. Paul is active in community theatre in Rhode Island, where he lives with his family. He expects to return to Taos one day, where he for many years ran a famous and unique bed and breakfast inn.


10:45 - 11:15 Presentation - [Arundel A]
B. Tommie Usdin, President, Mulberry Technologies, Inc.
Deborah A. Lapeyre, Vice President, Mulberry Technologies, Inc.
What is XML and Why Should You Care?
More and more organizations are moving their content to XML. Some are asking for XML as well as pages from their printers, some are sending XML to their printers. Who is moving to XML, and what do they hope to get from it? How does XML work? What can you do with XML? How should you approach XML? This session provides the basic vocabulary you need to talk about XML, and an overview of the logical components of an XML application.

photo: b tommie usdinBio:  B. Tommie Usdin is President of Mulberry Technologies, Inc., a consultancy specializing in XML and SGML. Ms. Usdin has been working with SGML since 1985 and has been a supporter of XML since 1996. She chairs IDEAlliance's Extreme Markup Language conferences and was co-editor of "Markup Languages: Theory & Practice" published by the MIT Press. Ms. Usdin has developed DTDs, Schemas, and XML/SGML application frameworks for applications in government and industry. Projects include reference materials in medicine, science, engineering, and law; semiconductor documentation; historical and archival materials. Distribution formats have included print books, magazines, and journals, and both web- and media-based electronic publications.

photo: deborah lapeyreBio:  Deborah Lapeyre is a Senior XML and XSLT Consultant for Mulberry Technologies, Inc., a firm specializing in helping their clients toward better publishing through XML and XSLT solutions. She teaches XML literacy; business implications of XML, XML (and SGML) syntax, and DTD construction; and hands-on XSLT and XSL-FO courses. Debbie has been working with XML and XSLT since their inception and with SGML since 1984, which was before SGML was officially adopted as an ISO standard. In a previous life, she write wrote code for systems that put ink on paper and used, taught, and documented a proprietary generic markup system named "SAMANTHA".


11:15 - 11:45 Presentation - [Arundel A]
Doug Clark, Sales Representative, Sappi Fine Paper
The Standard
An introductory level workshop targeted to designers, project managers, print production managers and pre-press personnel who have 1-4 years of preparing design files, managing a print project and/or print production. The Standard was written and designed to provide the insights and rationale for why certain steps are appreciated or cost-effective when preparing art files. It is divided into the three phases: Planning the Job, Preparing Art Files, and Releasing Files for Print. The discussion will include providing better print specs for estimating, clearer markups, more consulting/less assuming, file neatness -- many designers put a lot of energy into designing though not enough in cleaning up files and providing clear instructions. photo: doug clark The intended benefits are to save money, time and aggravation and have a far more amicable relationship with the printer when designers invest as much energy in preparing files as on the creative. A copy of the new Standard booklet which includes a helpful glossary and printable Checklist Guides that can be used with every project will be given to all in attendance.

Bio:  Doug Clark has been in the paper industry for twenty seven years presenting a number of seminars the latest of which is The Standard.


12:00 - 1:00 Lunch: served in [Arundel C]
1:00 - 1:45 Presentation - [Arundel A]
Don Johnson, Worldwide Marketing Manager, Xerox
Who moved my print...and how do I get it back?
Migration of analog to digital, static to dynamic, monochrome to color, inhouse to outsourcing and how do I protect my job.

Bio:  photo: don johnson Education: Dartmouth College
Work Experience:

  • Five years selling mainframe computers, software and services for IBM
  • Twenty nine years with Xerox in Production Printing & Publishing
  • Product Marketing Manager, 9790/8790
  • Product Marketing Manager, Continuous Feed Printing
  • District Systems Sales Manager
  • Sales Operations Manager
  • Region Manager, Printing Systems Sales
  • Worldwide Marketing Manager, Production Printing & Publishing

1:45 - 4:00 Vendor Exhibits - [Arundel B and C]
[Dessert will be served to attendees in this function area.]
4:00 - 4:30 Presentation: - [Arundel A]
Mike Phipps, Senior Technical Marketing Consultant, IBM
How not to print!
Discuss tools and methods being used to re-purpose output data without application changes.

Bio:  Mike Phipps, Senior Technical Marketing Consultant, IBM, over 25 years experience in the Data Processing environment, most of that dealing with output. For the last 5 years, Mike has been working in IBM's Printing Systems Division. His primary role at IBM is to manage the design, development, marketing, and support of IBM's output management solutions in the I/T industry. While at IBM, Mike has held various technical marketing and management positions, including Solutions Consultant, Principal, and most recently Complex Solutions Manager. Prior to IBM, Mike worked at Xerox Corporation, Printing Systems & Software division for 15 years in various technical, instructional, and marketing roles, focused on output management and document content production.


4:30 - 5:00 Presentation - [Arundel A]
George C. Shenk, Jr., President, The Whitmore Group
The Future of Print - Shifting sand and changing tides
Ink on paper should no longer be the sole focus of any graphic arts communication company. Learn what new services, products and directions the industry is moving towards. photo: george shenk This overview of trends is important for all graphics communications professionals.

Bio:  President, Whitmore Group, Past Chairman of the Printing Industries of Maryland, Graduate of RIT with degrees in Photo and Business Administration.


5:00 - 5:30 Presentation - [Arundel A] [TBD]
7:00 - 9:00 'Getting to know you' dinner
Newcomer? EDP? Vendor? On your own tonight? No matter, don't spend the night in your room alone. Join us at 7 p.m. in the hotel lobby. We'll break into restaurant groups for dinner or eat in the hotel's restaurant. Or you can check out the pool/ocean for a leisurely swim. [Payment by individuals, not Xplor.]

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[updated: 4/18/2006]