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April 20-21, 2006
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Final Agenda |
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| To Print or Not To Print | ||
Friday, April 21st | |
| Time | |
| 7:00 - 10:00 | Registration - [Upper Concourse] |
| 7:30 - 8:30 | Continental breakfast - [Upper Concourse] |
| General business, & Meeting logistics - [Arundel A]
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| 8:30 - 9:30 | Keynote Speaker - Presentation - [Arundel A]
Guy J. Timberlake, CEO and Chief Visionary, The American Small Business Coalition Doing Business in the Federal Sector: It's Not Just a Numbers Game Your product line and service offerings are at the core of your business strategy, and competitive pricing can sweeten the pot. Without specific knowledge of your prospects goals and potential problems, why are you trying to sell to them? Business is Relationships.
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| 9:30 - 10:00 | Presentation - [Arundel A]
Todd Bernhard, Director of Marketing, Rochester Software Associates, Inc. Eliminating Printer Sprawl "Printer Sprawl" is the Unnoticed, Unplanned, and Unaccounted for Accumulation of Decentralized Printers. Printer Sprawl occurs for a number of reasons: Users often acquire printers due to bundling with PC's, or because low-end printers can be purchased "under the radar". There may be distrust of the Print Center due to unique applications and fonts. Users think their owning the printer is the only way to get real-time status updates. The result is inefficient use of resources, lower quality, added complexity and increased costs. Learn about tools to improve quality, communications, and throughput of print jobs via the Print Center.
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| 10:00 - 10:30 | Presentation - [Arundel A]
Mike Burrows, Director of Federal Markets, American Multimedia, Inc. To Print or Not to Print: A Document Perspective A look at media through the ages and what we can learn about media for the future.
A 40+ year veteran of publishing services, Mike brings special understanding of the market dynamics of both conventional and digital publishing media to his practice. He gained early experience as a craftsman in several D.C. printing companies. He worked in sales, marketing and management assignments for four major printing companies. Before forming his consulting practice, Mike founded Cardsource Company where he implemented the first commercial computer-direct-to-plate printing system. Mike brings a broad background in conventional and digital printing and imaging to his practice. His work includes; research for the mainframe computer driven book projects at McGraw Hill, and research for RCA leading to the original Videocomp. He led the group developing the first database publishing system for the Government. Mike received his bachelor's degree in Printing Management from Rochester Institute of Technology, and NAPL Graduate Certification in Graphic Arts Marketing from Temple University. He is active in industry organizations, presently serving as Chairman of the Government Printing & Information Council and is a past President of the Franklin Technical Society. |
| 10:30 - 11:00 | Morning Break |
| 11:00 - 11:30 | Presentation - [Arundel A]
Jill Tanenbaum, President, Jill Tanenbaum Graphic Design & Advertising Inc. Branding, what is it, how do you accomplish it? Does everyone need it? How do you begin? Come and learn what you need to know about undertaking a branding campaign from someone who has been helping companies and organizations do just that for over 23 years.
Jill founded JTGD&A in 1982. Her company met with almost immediate success, primarily from marketing campaigns developed for clients in real estate and mortgage banking. Over the years, Jill's company and its clientele have greatly expanded. JTGD&A now serves a wide range of organizations in the public, private, and non-profit sectors. The company has long-standing relationships with many federal agencies, and offers special depth in education, non-profit, technology, healthcare, youth retail, and publishing industries. Despite JTGD&A's growth, Jill remains at its helm, fully engaged in assuring quality marketing and creative work for clients including Johns Hopkins University Engineering Programs for Professionals, the U.S. Postal Service, the Department of Labor, the Department of Transportation, and Aspen Systems. For several years, her company has been listed as one of the top graphic design firms in the prestigious Washington Business Journal Book of Lists. In 2004 and 2005, her firm was awarded one of the top woman owned businesses in the state of Maryland by DiversityBusiness.com. |
| 11:30 - 12:00 | Presentation - [Arundel A]
George Stephenson, Owner, Stephenson Printing Choosing the Best Process for Your Next Print Order In today's competitive market, it is more important than ever for print buyers to understand the differences among the various types of presses and print processes being used by printers today. Choosing the wrong type of press and/or printing process can impact your bottom line by thousands of dollars. This workshop will teach you what types of presses and printing processes are being used today, along with when you should choose one over another and why. Bio: 2006 marks George Stephenson's 56th year in printing. Long recognized and frequently honored as a leader in both print quality and technology, George was the first printer in the Metro area to move from 2/c to 4/c presses and was the first printer in his region to use digital laser scanning and Scitex imaging manipulation. Working with digital processes and workflows for over 30 years along with the use of 1 to 8/c sheetfed, half and full-size web presses and digital variable data printing, George's dedication, experience and knowledge have recently resulted in his most satisfying honor to date - induction into the National Printing Hall of Fame. |
| 12:00 - 12:30 | Presentation - [Arundel A]
Ikon |
| 12:30 - 1:00 | Presentation - [Arundel A]
Tim Caskey, Senior Applications Development Specialist, Penn National Insurance Doing Everything In Real Time Automating the management of policyholder and agent communications can get you to market faster and add instant dollars to the bottom line. But where do you start? This session will cover Penn National Insurance Company's initiative to automate its entire document processes, including policy creation, underwriter approval and archiving needs. Tim Caskey, senior applications development specialist for the carrier, will share the steps his department took to find the right infrastructure to produce critical, client specific insurance documents in real time and how Exstream Software’s Dialogue helped them to deliver documents to underwriters in various states for review and approval online and slashing the time it takes to produce and print policies and other documents for its agents and policy holders. Learn, too, how to work effectively with business users in the process for a smoother implementation - a skill that has earned Penn National the honor of being named one of the top 100 places to work in IT for several years running. Bio: |
| Meeting wrap-up & Door Prize drawings We are grateful to our door prize donors. | |
[updated: 4/18/2006]