xplor mid atlantic logo

April 20-21, 2006
Radisson Hotel Annapolis
210 Holiday Court
Annapolis, MD 21401
Phone: 410-224-3150
Fax: 410-224-3413

Final Agenda

To Print or Not To Print

Friday, April 21st

Time
7:00 - 10:00 Registration - [Upper Concourse]
7:30 - 8:30 Continental breakfast - [Upper Concourse]
General business, & Meeting logistics - [Arundel A]
8:30 - 9:30 Keynote Speaker - Presentation - [Arundel A]
Guy J. Timberlake, CEO and Chief Visionary, The American Small Business Coalition
Doing Business in the Federal Sector: It's Not Just a Numbers Game
Your product line and service offerings are at the core of your business strategy, and competitive pricing can sweeten the pot. Without specific knowledge of your prospects goals and potential problems, why are you trying to sell to them? Business is Relationships.

photo: guy timberlakeBio:  Guy Timberlake is Chief Executive and Chief Visionary Officer of The American Small Business Coalition. He has sold into civilian, defense and intelligence agencies for nearly twenty years and has captured and managed multi-million dollar programs where he coordinated the delivery and implementation of products, services and solutions domestically and overseas. He is a consummate networker and an executive who focuses on the importance of relationships for good business.


9:30 - 10:00 Presentation - [Arundel A]
Todd Bernhard, Director of Marketing, Rochester Software Associates, Inc.
Eliminating Printer Sprawl
"Printer Sprawl" is the Unnoticed, Unplanned, and Unaccounted for Accumulation of Decentralized Printers. Printer Sprawl occurs for a number of reasons: Users often acquire printers due to bundling with PC's, or because low-end printers can be purchased "under the radar". There may be distrust of the Print Center due to unique applications and fonts. Users think their owning the printer is the only way to get real-time status updates.
The result is inefficient use of resources, lower quality, added complexity and increased costs.
Learn about tools to improve quality, communications, and throughput of print jobs via the Print Center.

Bio:  Todd Bernhard is responsible developing and delivering RSA's marketing messages, via presentations, literature, press releases, newsletters, tradeshows, the web and multimedia. He joined RSA in 2004 after sixteen years with Sun Microsystems, where he was in Product Marketing and Training capacities. Prior to joining Sun, Mr. Bernhard earned his Computer Engineering degree from Carnegie Mellon University. RSA is a Sun-based software vendor and reseller, with a strong engineering focus, making Mr. Bernhard feel right at home.


10:00 - 10:30 Presentation - [Arundel A]
Mike Burrows, Director of Federal Markets, American Multimedia, Inc.
To Print or Not to Print: A Document Perspective
A look at media through the ages and what we can learn about media for the future.

photo: mike burrowsBio:  Mike Burrows is the President of Burrows Consulting, Inc., a fourteen year-old consultancy facilitating implementation of new technologies for the publishing community. BCI offers expertise in technology, systems, and procurement. They serve clients using a range of digital processes; CD-ROM, DVD, online information, demand printing, eBooks and Digital Talking Books.

A 40+ year veteran of publishing services, Mike brings special understanding of the market dynamics of both conventional and digital publishing media to his practice. He gained early experience as a craftsman in several D.C. printing companies. He worked in sales, marketing and management assignments for four major printing companies. Before forming his consulting practice, Mike founded Cardsource Company where he implemented the first commercial computer-direct-to-plate printing system.

Mike brings a broad background in conventional and digital printing and imaging to his practice. His work includes; research for the mainframe computer driven book projects at McGraw Hill, and research for RCA leading to the original Videocomp. He led the group developing the first database publishing system for the Government. Mike received his bachelor's degree in Printing Management from Rochester Institute of Technology, and NAPL Graduate Certification in Graphic Arts Marketing from Temple University. He is active in industry organizations, presently serving as Chairman of the Government Printing & Information Council and is a past President of the Franklin Technical Society.


10:30 - 11:00 Morning Break
11:00 - 11:30 Presentation - [Arundel A]
Jill Tanenbaum, President, Jill Tanenbaum Graphic Design & Advertising Inc.
Branding, what is it, how do you accomplish it? Does everyone need it? How do you begin?
Come and learn what you need to know about undertaking a branding campaign from someone who has been helping companies and organizations do just that for over 23 years.

Bio:  Jill Tanenbaum is the President and Creative Director of Jill Tanenbaum Graphic Design & Advertising Inc. (JTGD&A), an award-winning full-service marketing, advertising, and graphic design company located in Bethesda, Maryland. JTGD&A produces work that includes strategic marketing and branding, print and broadcast advertising, e-marketing, public relations, print collateral, direct mail, exhibit design, multimedia, and website design.

Jill founded JTGD&A in 1982. Her company met with almost immediate success, primarily from marketing campaigns developed for clients in real estate and mortgage banking. Over the years, Jill's company and its clientele have greatly expanded. JTGD&A now serves a wide range of organizations in the public, private, and non-profit sectors. The company has long-standing relationships with many federal agencies, and offers special depth in education, non-profit, technology, healthcare, youth retail, and publishing industries. Despite JTGD&A's growth, Jill remains at its helm, fully engaged in assuring quality marketing and creative work for clients including Johns Hopkins University Engineering Programs for Professionals, the U.S. Postal Service, the Department of Labor, the Department of Transportation, and Aspen Systems. For several years, her company has been listed as one of the top graphic design firms in the prestigious Washington Business Journal Book of Lists. In 2004 and 2005, her firm was awarded one of the top woman owned businesses in the state of Maryland by DiversityBusiness.com.


11:30 - 12:00 Presentation - [Arundel A]
George Stephenson, Owner, Stephenson Printing
Choosing the Best Process for Your Next Print Order
In today's competitive market, it is more important than ever for print buyers to understand the differences among the various types of presses and print processes being used by printers today. Choosing the wrong type of press and/or printing process can impact your bottom line by thousands of dollars. This workshop will teach you what types of presses and printing processes are being used today, along with when you should choose one over another and why.

Bio:  2006 marks George Stephenson's 56th year in printing. Long recognized and frequently honored as a leader in both print quality and technology, George was the first printer in the Metro area to move from 2/c to 4/c presses and was the first printer in his region to use digital laser scanning and Scitex imaging manipulation. Working with digital processes and workflows for over 30 years along with the use of 1 to 8/c sheetfed, half and full-size web presses and digital variable data printing, George's dedication, experience and knowledge have recently resulted in his most satisfying honor to date - induction into the National Printing Hall of Fame.


12:00 - 12:30 Presentation - [Arundel A]
Ikon
12:30 - 1:00 Presentation - [Arundel A]
Tim Caskey, Senior Applications Development Specialist, Penn National Insurance
Doing Everything In Real Time
Automating the management of policyholder and agent communications can get you to market faster and add instant dollars to the bottom line. But where do you start? This session will cover Penn National Insurance Company's initiative to automate its entire document processes, including policy creation, underwriter approval and archiving needs. Tim Caskey, senior applications development specialist for the carrier, will share the steps his department took to find the right infrastructure to produce critical, client specific insurance documents in real time and how Exstream Software’s Dialogue helped them to deliver documents to underwriters in various states for review and approval online and slashing the time it takes to produce and print policies and other documents for its agents and policy holders. Learn, too, how to work effectively with business users in the process for a smoother implementation - a skill that has earned Penn National the honor of being named one of the top 100 places to work in IT for several years running.

Bio:  photo: tim caskey Tim Caskey is a Senior Applications Development Specialist at Penn National Insurance, a Property and Casualty Insurance company in the Mid -Atlantic region. As part of his role, Tim is the product manager for imaging and document composition software. Tim has 18 years of experience in the Insurance industry including 10 with Penn National Insurance. Most recently Tim has focused on deploying an Imaging solution throughout the organization and implementing automated workflows. In the last 4 years, he has led the deployment of imaging within the Claims and Underwriting Divisions supporting 450 users. Over the last year, he focused on selecting an enterprise vendor to become the document composition and printing solution within the organization. While deployment of this solution has only just begun, 125 users are already dependent on the application. Tim holds a BS in Information Systems from Shippensburg University of Pennsylvania. Tim is a member of the Exstream Software’s Dialogue Advisory Council. He is a valued member of and recognized expert at the ImageRIGHT users group where he has spoken many times.


  Meeting wrap-up & Door Prize drawings
We are grateful to our door prize donors.

Upcoming meetings



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[updated: 4/18/2006]