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Joel Powers
INSCI Corporation
"Digital Asset Management: Valuable Technology for the Growing Enterprise"
A digital asset is a logo, photos, video
They are compound documents
Each digital rich media file represents a large investment of people hours, licensing costs, or both
Digital Asset Management Solutions secure rich media content
http://www.insci.com
INSCI did exhibit.
Joel also shares his presentation with the region:
http://regions.xplor.org/midatlantic/April2004/Presentations/INSCI.pdf
Comments from Sandy Wright, EDP--
Joel Powers, INSCI Corp. spoke on the Digital Asset Management. Compound documents, graphics, video/audio files, desktop files all fall into the assets classification. They bring with them many challenges and issues - they are expensive when purchased, involving a large investment in people hours as well as $s, you need version tracking of them, their file size is difficult to distribute and share. It has been determined that a minimal of 7 hours a week is spent on managing these resources in the average company.
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